With so many people engaged with social media, you might think marketing will be easy. Just get your ads on social media and wait for customers to get in touch. Unfortunately, it isn’t that simple. Large numbers of people on the internet won’t be interested in your marketing. In fact, depending on your brand and what you do/sell, how niche your customer is, there might be very few people who will be interested in finding out more about your business. Putting your brand in front of people who have no interest is not a good use of time or resources, regardless of how many people it could reach.
Getting your brand in front of large numbers of people is only part of what Northern Republic’s digital marketers can do. Out of the vast pool of people accessing social media, we want to narrow our target audience to those who may convert into a sale or a client.
Our digital marketing team can create powerful targeting with campaigns that are based on client demographics such as location, age, gender, interests and behaviours. By using these types of targeting techniques, your brand will be put in front of the people who are most likely to be interested in it.
Not a One Size Fits All Approach
It’s not just the demographics of your potential customers that you should consider when targeting your marketing. You should also consider which social media platforms you wish to use. Different social media platforms have different functions and attract people for a range of reasons. Age, employment status, behaviour, profession, hobbies, social network are just a few of the things that will play a part in determining which social media platforms a person will prefer to use. They will also be important in determining how a person interacts with social media as well.
This means there is no ‘one size fits all’ approach to a digital marketing campaign that will utilise various social media platforms. Our team knows how to use all of the social media sites and have vast amounts of experience in designing marketing campaigns that are tailored not only to the social media site but also to the types of people who interact with that social media.
Whether it’s Facebook, with one of the biggest communities of individuals and businesses across the world, Twitter, allowing for short, snappy content, Instagram, requiring engaging visuals or LinkedIn as the number 1 platform for business lead generation, we know how to use each to enhance your business.
Value For Money
Using social media as part of your digital marketing campaign will provide excellent value for money. Social media platforms are full of potential customers just waiting to engage with your adverts, and our digital marketing team are experts in creating content that people want to see.
We find that digital marketing through social media increases brand awareness with much less financial investment than through other digital channels. This means we can deliver excellent Return on Investment (ROI) and ensure your marketing campaign stays within budget. With better value for money, you can choose whether you would like to save money or make your marketing budget go even further.
We provide every one of our clients with precise measuring and reporting so that you know how your money is being spent and can see for yourself that it is excellent value for money.
Keeping up to Date
Social media is a fast-paced medium that requires constant monitoring, an understanding of current trends and the ability to carry out meaningful analysis. Marketing isn’t just about creating great content or eye-catching adverts. Our online marketing team knows that it is vital to understand your competitors as well as having the technical skills to analyse the effectiveness of your marketing.
This allows our team to build an audience of people interested in your brand. Building an audience can take time, but when done properly, you will have people waiting to see what your next content is going to be!